Advice On Buying And Installing A Wood Burning Stove
Buying a stove online has been an established market for over a decade. By following the advice below, buying your stove—whether online or from a showroom—can be a straightforward process. The right choice will provide years of enjoyment and hassle-free warmth.
1. Industry Overview: Why Quality Matters
Don't Just Trust the Google List
It’s a hard truth to share, but the stove installation industry can be quite "crooked," much like the double-glazing industry of the past. Professional-looking installers are a dime a dozen, but truly skilled, honest ones are rare.
⚠️ The "Sweet Talk" Illusion⚠️
The Sales Trap: Many stove-fitting outfits are experts at parting you from your money. A company with a fancy showroom, lovely informative staff, & dozens of glowing Google reviews doesn't necessarily mean you’ll get a high-standard install
ation. They are often experts at making you believe you’ve had a good job, only for you to discover the reality a few years down the line. In fact, many "bodge" installers appear reputable because they’ve fitted stoves for your neighbors or family members. Just because a firm is popular in the local area doesn't mean their technical standards are safe; it often just means the problems haven't been discovered yet.
The Sweep’s Reality Check: Regardless of the price you pay, the most likely outcome with many companies is a "cheap" job using the cheap materials and rushed & lazy installation methods. An experienced, decent chimney sweep who sees the work years after the installer has left if often the first person tell you who does a good job and who doesn't. We see the long-term reality of these installations every day. In many cases, the homeowner already has a nagging suspicion
2. Ladder vs. Scaffolding: The Hidden Risks of Cutting Corners
Many companies claim a "competitive advantage" by working solely from ladders to avoid the cost of a platform or scaffolding on tall buildings. While it’s tempting to save money on access, using a ladder is often a false economy that leads to a compromised installation.
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Liner Stress: Installing flue wrap insulation from a ladder is rather difficult. The weight of the insulation combined with the awkward angles can cause severe stress and kinks in the liner. These installations are best performed from a stable platform to ensure the liner remains undamaged.
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Inaccessible Work: Tasks like grinding out old flaunching, removing or installing heavy chimney pots, and rebuilding or repointing the stack simply cannot be done safely or effectively from a ladder.
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The Practical Balance: While an experienced installer can handle lighter installation tasks from a ladder, full installations or structural repairs require a scaffold. It isn't just about safety—it's about having the access to do the job properly.
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Height & Neglect: Keep in mind: the taller the chimney, the less likely it is that anyone has been up there for a long time. This significantly increases the probability that the stack will require repairs, repointing, or flanching once it is finally accessed.
3. Determining the Correct Stove Size
Find out what size stove you need. Stove output ratings are measured in kilowatts (kW). Consider whether you need it for primary heating, a decorative effect, or a balance of both. The most popular size is a 5kW stove, which is generally ideal for an average-sized living room.
4. Smoke Control Areas and Regulations
Verify if you live in a Smoke Control Zone. If you do, you must choose a Smoke Exempt (DEFRA Approved) appliance to burn wood. Without this, you will be limited to burning authorized smokeless fuels. Information regarding your specific area is usually found on your local council's website.
5. Measuring Your Space
Go online or visit your nearest showroom to see stoves in person. If you want a freestanding stove, take the measurements of your fireplace opening to ensure it fits.
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Note: Flue collars add extra height to the stove dimensions.
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Pro Tip: Make a life-size cardboard cutout of the stove to ensure you are happy with the proportions in your room.
6. Ventilation and Airflow
With freestanding stoves, try to allow for at least 15cm of air space on the left and right sides, and 30cm on top to aid good air circulation. If you choose a stove with an output over 5kW, you will also require a dedicated air vent fitted in the room.
7. Professional Surveys and Installation Quotes
Always book a professional survey to confirm you have chosen the correct stove for your space. We recommend getting at least three estimates from HETAS or OFTEC registered installers.
The Initial Survey: The majority of initial surveys can now be easily done via a few WhatsApp photos and firmed up later with a site visit if the installer and client are "vibing" well together. This saves a lot of hassle, especially when things are manically busy!
8. The Wood Stove Fitters Difference: Honest Estimates vs. Hidden Costs
At Wood Stove Fitters & Chimney Sweeps, our priority is a high-quality, safe installation. We provide detailed estimates rather than "luring" you in with an artificially low price.
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The Add-On Clause: If we find something truly unexpected—such as the need for upstairs closure plates—we include an "add-on" clause. This ensures you are aware of the necessary costs and the final outcome immediately.
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The "Fixed Quote" Trap: Many competitors offer a "fixed quote" and then either bodge the work to stay under budget, miss out on vital safety features, or hit you with "unexpected" costs at the end.
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Transparency: It might cost slightly more to do the job right, but you gain the peace of mind that comes with a safer, more durable installation. Honesty is always the best policy—with us, you’ll always know exactly where you stand.
9. Specialist Installation Requirements
Heat-Proof Plaster
If you choose an inset stove that requires plastering, ensure the quote includes heat-proof plaster. Standard "Thistle" plaster looks good for a few months but will eventually crack from the intense heat.
Chimney Liners
A professional stove fitter will inspect your chimney to determine exactly what is required. While you may hear that a liner is not strictly necessary if your chimney is in "sound condition," the reality is that nowadays, liners are almost always fitted. A liner ensures your stove operates at peak efficiency and removes the future hassle of dealing with old masonry. For a deeper dive into why this is so important, see our dedicated reason to line a chimney page.
Using "Free" Components
Online sellers often include free register plates and flue pipe. At Wood Stove Fitters & Chimney sweeps, we are happy to deduct money from the job if we can use these parts. However, free pipe can sometimes be difficult to work with as it cannot always be cut to size.
10. Installation Preparation and Safety
Chimney Sweep Friendly Installations
At Wood Stove Fitters & Chimney Sweeps, we believe it is essential for safety that your installation is "sweep-friendly."
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Most stoves are swept from the inside by removing the baffle plate.
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Stoves without removable baffles should be swept through a flue pipe hatch or a T-piece cap.
Maintenance and Servicing
At a minimum, get your stove swept and serviced annually. However, for those who use their stove as a primary heat source, we recommend a sweep every three months while in use. Frequent maintenance is essential to prevent soot and tar buildup.
Hearth Requirements
If you need a new hearth, ensure it protrudes 225mm–300mm from the front and 15cm on either side. Or what ever it say say in the manual. Some stove need 45 cm. * Glass Hearths: Only stoves with low underside temperatures (often those with log stores in the base) can go on a 12mm glass hearth.
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Constructional Hearths: Hotter stoves require a 125mm thick non-combustible hearth.
Fireplace Preparation
If a builder is preparing your fireplace, watch out for combustible materials like wooden lintels. These must be kept a safe distance from the stove and flue pipe. Electrical wiring and pipework may also need to be relocated.
11. Final Pro-Tips
Book your fitting in the Spring or Summer. You will avoid the Autumn rush and the premium prices some companies charge during busy periods. Plus, you’ll be ready for those first chilly evenings!
Maximize Your Scaffolding: If your installer requires scaffolding for roof access, use that opportunity to handle other maintenance like removing old TV aerials, roof repairs, or clearing blocked gutters, which are a leading cause of damp problems.

